New Brand From the Columbia Avocado Board

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    In an effort to increase Columbian avocado exports to the United States, the Columbia Avocado Board has revealed a new brand image. This initiative has a primary focus of building B2B (business-to-business) relationships with buyers in the United States. The board is also sharing information to highlight their strengths and opportunities to help supplement the ever-growing avocado market in the US.

    The Columbia Avocado Board wanted their new logo to represent them well. In it, they showcase their diverse Columbian ecosystem and the Andes Mountains where they live, and the wax palm, which is the official tree of Columbia. The various shades of green represent the rich green flora and fauna in the country. Check out their new logo below.

     columbia avocado board logo

    Columbia Avocado Board: Why Columbian Avocados

    Columbia has direct access to both the Atlantic and Pacific Oceans. This unique geographer means Columbian avocados can be exported virtually worldwide with ease. They can ship avocados to the East coast of the US in less than 10 days or to the west coast in about 2 weeks. The Columbia Avocado Board’s goal is to show that their avocado industry is ready and willing to help fill gaps between the supply and demand for superfruit in the US. 

    In addition to their geographic advantages, there are also some Columbian climate benefits too. Home to 3 different tropical mountain ranges, Columbia has the ideal and varied conditions to keep avos growing year-round. In other locations, avos can only be grown during specific seasons. The primary season takes place from October to March and another, secondary season occurs from May to August.